The catering industry has a great deal of potential for new businesses who can target the right markets. However, there are also a huge amount of competitors who are all trying to make a name for themselves.
To cut through the noise, we’ve outlined a few ways to brand and market yourself so you can win the kind of clients you want.
- Sampling and tester sessions
An old trick but a good one. Let your potential buyers develop a taste for what you can offer for free and start building up exposure in your market. Whether you are setting up a tasting stall at a wedding fair, giving samples to people on the street or delivering food to people’s desks, this is a great way to show people you can deliver quality food.
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